• Home  / 
  • Marketing
  •  /  Running Social Ads: Engage Customers With Premium Imagery

Running Social Ads: Engage Customers With Premium Imagery

3 years ago

We are all born with a tendency to perceive visually. We all rely on visual stuff around us to get by; it is said that 93% of all human communication is visual! Consequently, what follows is then an overwhelming imagery on social media advertising that is aimed at grabbing people’s attention. If you are an ecommerce store, then you would fare well by showcasing your product variety and attract both the potential and existing customers with the quality of your products. However, what people do not realize when they are putting out Facebook ads is that those very ads might be repelling the potential customers from your products.

As mentioned above, imagery has a lot of impact on human thoughts as it is more likely to register stimuli through visual representation. It is also said that human thoughts processes visual information much faster than it does for textual information. Since, your target consumers are so engrossed with visual representation, then that is where you put all your efforts in so as to get better conversion rates. And that is why premium imagery is needed to make your product stand out among the plethora of other product based companies.

Positive visual experiences for your customers

Not only will premium photos and videos create a positive visual experience for your audience but it will legitimize your brand and represent your product in the right way. Having images that do not represent your brand through low-quality images will quickly diminish your brands equity.

There is a lot of image inventory out there for an exhaustive list of products and services, and the internet is filled with low resolution, congested, and bad quality images which you want to stay away from. Choosing the best imagery for your product could do wonders for you. Unless you are using high-quality imagery on your social media advertisements, you are not going to engage your target audience and will actually fail to make them get your message.

Premium imagery for your ads

It’s what attracts the customers to your product. But the thing is that internet is brimming with imagery, how will you make sure that your product stands apart?

You use premium imagery. This good quality visual will meticulously drive out your idea across the congested ad-market that is the internet. On the other hand, what the mediocre photos and videos do is that they sabotage the credibility of your product. People are going to look at it and find that, “oh, that’s the image I saw on someone else’s ad”. Now the image might grip their attention, but unless it is authentic, people are not going to buy into the idea of actually engaging with the product it is marketing. These images are characterized by being low resolution, not bright enough, and they also have that feel of being copied from Google, or some other platform of stock images. Try to avoid these and, instead, go for premium imagery that uses actual product photography and product videos.

The power of lifestyle imagery

On the other hand, will render the customers (both potential and existing) to linger around at your ad for much longer. It is the kind of image that will do wonders for your business’ credibility. It will lead to higher conversion rate. All this because it had the capacity to visually communicate your product/message in a direct, concise and authentic way. These characteristics of premium imagery will lend a professional and authentic feel to your product and that’s what the customers like to actually engage with.

The best way to create a dynamic ad through images is lifestyle product photography. These are images with your product being used by a model in the right setting complimented with the correct props and items. This is also called “scenario-based marketing”; creating the scenario for your audience to turn them from lookers to buyers. Easily one of the quickest ways to manipulate someone to click the ad wanting to learn more about your product.

Having a professional team creating these images with the right planning, gear and execution is imperative. Choose to work with a professional studio that understands sales-conversion and digital marketing. This will increase your odds of having the end deliverables exactly what you are in need of, ultimitaley giving you a great ROI.

Kyle Nelson is the CEO of Results Imagery, a leading eCommerce media company offering sales-converting product photography and videos.

17 comments
Otto - 6 months ago

Good response in return of this matter with real arguments and explaining all regarding that.

Reply
    Winfred Guilboard - 6 months ago

    Hey! I know this is kind of off topic but I was wondering which blog platform are you using for this website?I’m getting sick and tired of WordPress because I’ve had problems with hackersand I’m looking at alternatives for another platform.I would be fantastic if you could point me in the direction of agood platform.

    http://Gzdlq.com

    Reply
    Jamar Coy - 6 months ago

    I am sure this piece of writing has touched all the internet people,its really really good post on building up new website.

    http://Gzdlq.com

    Reply
    Nakia Wojnar - 6 months ago

    Excellent web site you have here.. It’s hard to find quality writing like yours nowadays.I truly appreciate individuals like you! Take care!!

    http://J-F-B.com

    Reply
    Blake Gilles - 6 months ago

    I am regular reader, how are you everybody?This piece of writing posted at this web page is actually fastidious.

    http://ZAmeenSale.com

    Reply
    Gilbert Percifield - 6 months ago

    Thanks for ones marvelous posting! I seriously enjoyed reading it, youmay be a great author.I will be sure to bookmark your blog andwill eventually come back very soon. I want to encourage you continue your great job, have anice holiday weekend!

    http://Electrollsroyce.com

    Reply
    Kerry Viesselman - 6 months ago

    Hi there would you mind letting me know which web host you’re utilizing?I’ve loaded your blog in 3 different browsers and I mustsay this blog loads a lot quicker then most.Can you suggest a good internet hosting provider at a honest price?Kudos, I appreciate it!

    http://J-F-B.com

    Reply
    Craig Manfred - 6 months ago

    Hi my loved one! I wish to say that thisarticle is awesome, nice written and come with approximately allsignificant infos. I’d like to see more posts like this .

    http://Mqmzh.com

    Reply
    Danny Amison - 6 months ago

    Excellent, what a weblog it is! This weblog presents valuable information to us, keep it up.

    http://Mqmzh.com

    Reply
Gabrielle - 6 months ago

I do agree with all the ideas you have presented on your post.

They are very convincing and can certainly work.
Still, the posts are too short for novices. May just you please prolong them a bit from
next time? Thanks for the post.

Reply
Max - 6 months ago

Your means of explaining all in this post is genuinely pleasant, every one be capable of effortlessly understand it, Thanks a lot.

Reply
Eulalia - 6 months ago

If you would like to improve your know-how only keep visiting this web site and be updated with the latest gossip posted here.

Reply
Nate - 6 months ago

It’s a shame you don’t have a donate button! I’d most
certainly donate to this fantastic blog! I suppose for now i’ll settle for bookmarking
and adding your RSS feed to my Google account. I look forward to brand new updates
and will talk about this blog with my Facebook group. Chat soon!

Reply
Lesli - 6 months ago

I’m really enjoying the design and layout of your blog.
It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your
theme? Superb work!

Reply
Tamela - 6 months ago

Wow, this post is fastidious, my younger sister is analyzing these things,
therefore I am going to let know her.

Reply
Adolph - 6 months ago

It’s amazing to visit this site and reading the views of all colleagues
regarding this paragraph, while I am also zealous of getting familiarity.

Reply
Lolita - 6 months ago

I was recommended this web site by my cousin. I’m not sure whether this post is
written by him as nobody else know such
detailed about my trouble. You’re wonderful! Thanks!

Reply
Click here to add a comment

Leave a comment: