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Email Marketing: Tips To Optimize Email Campaign For Better Results

3 years ago
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Social media marketing could promote your brand to a large audience base, SEO could bring your website to the first page of Google search results, but only email marketing gets to reach your customer directly. Among all marketing channels, this one is considered to be the best in terms of generating revenues and customer engagement.

According to a Q2 2017 study by The Relevancy Group, 21% of the revenue collected by various companies came from email marketing campaigns.

However, an email marketing campaign will work only if you do it cleverly.

Sending generic promotional messages to random customers will not do much good for you and your address will probably get blacklisted.

So, optimizing your emails is the first and crucial step. But how can you achieve this?

Start by working on the subject lines. Be aware that most people judge the entire email by the subject line alone. Therefore, you need to keep it short and to the point, and you must avoid spammy words like “miss” or “deals.”

Try personalizing messages. In this era of cut-throat competition, no user wants to feel like just another name on the list. Along with this, segment your emails, include the call-to-action buttons, have a visually appealing campaign that will entice the users, and you should be alright.

Furthermore, make sure you use an email marketing service providers such as Mailchimp, AWeber or Mailify, as they could help you to create a perfect and mobile-optimized email.

According to a blog published on Campaign Monitor, you are six times more likely to improve click-through rate by using emails than tweets.

The infographic below will take you through the various optimization hacks that will help you to achieve the best results with your email campaign.

You will learn dos and don’ts for email campaigns and read about case studies that show some real-life examples. Whether you have an issue with timing, automation, content, or formatting, the infographic comes to the rescue.

Email Marketing Optimization Hacks & Case Studies

Bio: Alex Slichnyi, Community Manager at 99firms.com, is an avid learner of all things IT. He is a savvy SEO specialist who loves travelling because it allows him to experience hands-on the many facets of life. This hands-on approach can be seen in his work, which is meticulously crafted with daring vision by an open, yet methodical mind that likes to probe, test and improve. Communicating and learning are Alex’s core values that drive him forward.

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